IPA.co.uk
Title
IPA
Description
The IPA is the industry body and professional institute for leading advertising, media and marketing communications agencies in the UK. Collectively, IPA members handle over 80% of media spend (worth £13billion in 2004) and a large proportion of the £43billion spent on marketing in the UK each year.
The role of the IPA's 55-strong staff is to serve, promote and anticipate the collective interests of IPA members; and in particular to define, develop and help maintain the highest possible standards of professional practice within the business.
On a day-to-day basis we operate in a similar way to our agency members. Each IPA department manages a key aspect of the business, from Research to Creative, Production to Media, and through a dedicated group of agency people and committees is able to develop thinking and appropriate policy, publications, events and a range of support services for that part of the business. These different groups then report into the IPA Council which is responsible for the IPA's overall strategy and direction.
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