AccidentalLinking
The great thing about working on an AboutUs page is that you can make links to other pages. Making a link is simple. Just put two square brackets around the word(s) you want to link. You may not know that a link exists for the word(s) when you add brackets. You will only find out when you press save or show preview.
This in essence is accidental linking. You put brackets around something you feel should have a page of its own. Whenever you feel a concept should have a page of its own put brackets around it. If the resulting words are red you can start creating that page or leave it for someone else to create at a later date. If the words are blue then that page already exists and you have accidentally created a link.