AccidentalLinking
The great thing about working on an AboutUs page is that you can make links to other pages. Making a link is simple. Just put two square brackets around the word(s) you want to link. You may not know that a link exists for the word(s) when you add brackets. You will only find out when you press save or show preview.
This in essence is accidental linking. You put brackets around something you feel should have a page of its own.