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Revision as of 20:39, 25 June 2010 by Martin Laetsch (talk | contribs)
Learn how to use the web to grow your business.
AboutUs is as big as the web itself. Whether you want to learn more about online marketing, understand your website – and your competitors’ sites – or share your expertise, AboutUs is for you.
Recent Articles
These Websites Aren't as Dirty as They Sound Part 2
Some website owners seem to intentionally choose website names that have only a marginal relationship to their brands. With a nudge and a wink, they may be hoping the provocative name will drive additional traffic to their sites.
But getting more traffic from a name that doesn't accurately represent the site can bring more problems than benefits. Yes, the company will probably see a significant increase in website traffic -- but that traffic isn't likely to convert to sales.
Have you ever wondered if any great sites exist beyond Google? Yes, they do. Google relies on specialized software programs -- or spiders, as they're called -- to index sites. Sometimes technology blocks Google's spiders, or a site owner will go out of the way to ensure the site is not categorized by Google.
Reputation Management: Neutralize the Bad with the Good
The social web is increasingly a place where consumers have the power -- and the platforms -- to proclaim their displeasure with companies' bad customer service. While I don't think that's a bad thing in general, negative comments about your business can admittedly be a reputation nightmare.
Imagine: You notice that a disgruntled customer has blogged, filed a Ripoff Report, or said something online about their bad experience with your company. Worse yet, it's showing up when someone does a search for your business name or website. This can put doubt into the hearts (and pocketbooks) of potential customers doing research before they buy.
