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Revision as of 18:19, 25 June 2010 by Martin Laetsch (talk | contribs)
Online Marketing Articles. Whether you want to learn more about online marketing, understand your website – and your competitors’ sites – or share your expertise, AboutUs is for you.
These Websites Aren't as Dirty as They Sound
A business faces plenty of challenges when creating a new presence on the Web. Some are obvious: registering a domain name; selecting effective website technology; creating the website; getting found in Google searches; and adding great content that site visitors will find valuable.
These Websites Aren't as Dirty as They Sound Part 2
Some website owners seem to intentionally choose website names that have only a marginal relationship to their brands. With a nudge and a wink, they may be hoping the provocative name will drive additional traffic to their sites.
But getting more traffic from a name that doesn't accurately represent the site can bring more problems than benefits. Yes, the company will probably see a significant increase in website traffic -- but that traffic isn't likely to convert to sales.
Have you ever wondered if any great sites exist beyond Google? Yes, they do. Google relies on specialized software programs -- or spiders, as they're called -- to index sites. Sometimes technology blocks Google's spiders, or a site owner will go out of the way to ensure the site is not categorized by Google.
Reputation Management: Neutralize the Bad with the Good
The social web is increasingly a place where consumers have the power -- and the platforms -- to proclaim their displeasure with companies' bad customer service. While I don't think that's a bad thing in general, negative comments about your business can admittedly be a reputation nightmare.
Imagine: You notice that a disgruntled customer has blogged, filed a Ripoff Report, or said something online about their bad experience with your company. Worse yet, it's showing up when someone does a search for your business name or website. This can put doubt into the hearts (and pocketbooks) of potential customers doing research before they buy.
Attracting more traffic to your website isn't magic; it just looks that way. When you choose -- and use -- the right monitoring and analysis tools, you can learn how people are using your website, and get the information you need to start attracting more visitors.
Search engine optimization -- or SEO -- is a complex art, and lots of self-described experts offer all kinds of advice. But not all of it is useful, or even accurate. If you're looking to improve traffic to your website, you'll want to learn from the best.
