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{{DISPLAYTITLE:Use the Web to Grow Your Business}}
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    Use the Web to Grow Your Business<br>
 
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</h1>{{TsunamiArticles}}
 
 
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<p><strong>You've got a business to run.</strong> You don't have time to become an online marketing expert, but you know you should be using the web to grow your business. We're here to help you learn how.</p>
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<p><big><strong>You've got a business to run.</strong><br />You don't want to become a Web marketing expert - you just want to promote your business on the Web. We'll help you learn how.</big></p>
  
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==Recent Articles:==
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<big>Recent Articles:</big>
 
 
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{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = What to Do If Your Content is Stolen
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| ArticleName = 5 Steps on Pinterest To Explode Your Site Traffic
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| ArticleSummary = You've spent months or years building your website and its content, and you're proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. We tell you what you can do to counter the content thieves and help make the web a more responsible and honest place.
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| ArticleLocation = http://www.aboutus.org/Learn/5-Steps-on-Pinterest-To-Explode-Your-Site-Traffic
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| ArticleSummary = Alaskan blogger Ana White gets more than 6,000 visits a day from Pinterest and receives over three million page views each month. She accomplished this by using just one of the five steps outlined in this article. Dive in and get more visitors to your site!
 
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| ArticleName = Make Groupon Work for You
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| ArticleName = SEO Tips for E-commerce Sites
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| ArticleSummary = Groupon offers one discount per day at a local business in each of dozens of cities around the world. Customers to love Groupon deals, but business owners report more mixed results. We've interviewed business owners, and share their experience and tips for making a Groupon deal work to your company's advantage.  
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| ArticleLocation = http://www.aboutus.org/Learn/SEO-Tips-for-Ecommerce-Sites
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| ArticleSummary = E-commerce sites have some unique SEO challenges to overcome. Read our 11 tips for improving your e-commerce site's SEO so you can rank higher in search results and get more customers for your online store.  
 
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| ArticleName = SEO Mistakes Even Experienced Web Designers Make
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| ArticleName = Google's Freshness Update Helps Small Business SEO
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| ArticleSummary = There's a lot of detail involved in website creation. Sometimes a design decision that's great for users can have a big, unintended negative effect on your site's search rankings. It's a real loss to your business if your beautiful, very usable website doesn't get customers coming to it from search engines. Your site could have one of these common SEO problems, so check out your [[Online Visibility Audit|visibility audit]], learn about the common SEO mistakes, and make sure your site is fully visible to search engines.
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| ArticleLocation = http://www.aboutus.org/Learn/Google's-Freshness-Update-Helps-Small-Business-SEO
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| ArticleSummary = Google's new Freshness update affects 35 percent of searches, nearly three times as many as affected by Panda. It also offers small websites the chance to outrank larger sites by favoring the freshest content on any topic. 
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{{ArticleSummary
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| ArticleName = SEO for Competitive Analysis
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| ArticleLocation = http://www.aboutus.org/Learn/SEO-for-Competitive-Analysis
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| ArticleSummary = Keyword research and other SEO tactics can help you research - and beat - your competitors. 
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{{ArticleSummary
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| ArticleName = A Smooth Launch for Your Website
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| ArticleLocation = http://www.aboutus.org/Learn/A-Smooth-Launch-for-Your-Website
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| ArticleSummary = Don't frustrate your loyal website visitors when you redesign your site - follow these five tips to keep people informed and happy. 
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{{ArticleSummary
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| ArticleName = W3C Validation
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| ArticleLocation = http://www.aboutus.org/Learn/W3C-Validation
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| ArticleSummary = You check all of your documents with a spell checker - why not check the code of your website too! 
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{{ArticleSummary
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| ArticleName = Reach Customers with SMS and Mobile Email Ads
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| ArticleLocation = http://www.aboutus.org/Learn/Reach-Customers-with-SMS-and-Mobile-Email-Ads
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| ArticleSummary = Mobile advertising is moving from simple opt-in ads to highly targeted, location-based offers. This type of SMS text advertising, coupled with mobile email ads, can move you into people's attention at the moment when they're ready to buy.
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}}
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{{ArticleSummary
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| ArticleName = Planning Your Small Business Video
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| ArticleLocation = http://www.aboutus.org/Learn/Planning-Your-Small-Business-Video
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| ArticleSummary = Suddenly, every business must have videos to share on their own website and YouTube.com. Does video make sense for your business? Here's how to decide, and how to plan your videos if you decide to move forward.
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}}
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{{ArticleSummary
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| ArticleName = No Follow Links Don't Help PageRank or SEO
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| ArticleLocation = http://www.aboutus.org/Learn/No-Follow-Links-Don't-Help-PageRank-or-SEO
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| ArticleSummary = It used to be possible to send more "link juice" to one specific web page through selective use of the NoFollow attribute. That hasn't been true for several years - but the myth persists. Learn what NoFollow is really used for, and how it can benefit your website.
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{{ArticleSummary
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| ArticleName = Why Outbound Links Matter
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| ArticleLocation = http://www.aboutus.org/Learn/Why-Outbound-Links-Matter
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| ArticleSummary = You probably know you need good inbound links to help your site rank better in search results. But you may not realize that outbound links can also help you build your Web presence, and get more people coming to your site.
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{{ArticleSummary
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| ArticleName = Where's Your Traffic Coming From
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| ArticleLocation = http://www.aboutus.org/Learn/Where's-Your-Traffic-Coming-From
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| ArticleSummary = Different traffic sources produce different kinds of website visitors, in differing volumes. Each will also deliver a different return on investment, whether that investment is your time, your money or both. Read more to help you decide which website traffic sources are best for your business.
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{{ArticleSummary
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| ArticleName = Mobile Search: What Local Business Needs To Know
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| ArticleLocation = http://www.aboutus.org/Learn/Mobile-Search:-What-Every-Local-Business-Needs-To-Know
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| ArticleSummary = Searches done on mobile phones are quickly outpacing search on desktop computers. If you're a local business, you'll want to know what to consider when you create a mobile version of your website. We outline the high points here.
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{{ArticleSummary
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| ArticleName = Local Advertising Is Simple with Google Boost
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| ArticleLocation = http://www.aboutus.org/Learn/Local-Advertising-Is-Simple-with-Google-Boost
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| ArticleSummary = Today, 97 percent of people do Web research before they leave the house to make a purchase. If you're a local merchant, you'll want to show up when people start searching. Google Boost, a new program for local businesses, can help you stand out from the crowd and win new business.
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{{ArticleSummary
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| ArticleName = 10 Ways To Get Noticed in Your Industry
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| ArticleLocation = http://www.aboutus.org/Learn/10-Ways-To-Get-Noticed-in-Your-Industry
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| ArticleSummary = If you’re looking to stand out from the bland content so prevalent on other websites, you’ll need more than just writing talent. You’ll need to think outside the box – and you can start by trying these 10 innovative ways to get noticed in your industry.
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{{ArticleSummary
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| ArticleName = WordPress: Built for SEO
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| ArticleLocation = http://www.aboutus.org/Learn/WordPress:-Built-for-SEO
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| ArticleSummary = WordPress is increasingly popular for creating websites - and deservedly so. WordPress can help you build a large website with little effort and no knowledge of code, and it naturally handles much of the nuts and bolts of search engine optimization (SEO).
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{{ArticleSummary
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| ArticleName = Good Website Design Helps Small Business Stand Tall
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| ArticleLocation = http://www.aboutus.org/Learn/Good-Website-Design-Helps-Small-Business-Stand-Tall
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| ArticleSummary = A well-designed website is like an employee who’s responsible, professionally dressed and ready to greet and help every customer who walks through the door. Read our tips and advice for creating an online presence that wins customer confidence and new sales.
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{{ArticleSummary
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| ArticleName = Good Meta Descriptions Bring More Site Traffic
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| ArticleLocation = http://www.aboutus.org/Learn/Good-Meta-Descriptions-Bring-More-Site-Traffic
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| ArticleSummary = Writing a compelling, accurate meta description for each important page on your website is an important part of making your business more visible on the Web. A good meta description can persuade more people to click on your site when it appears in search results. [VIDEO]
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{{ArticleSummary
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| ArticleName = Improve Your URLs for Better SEO
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| ArticleLocation = http://www.aboutus.org/Learn/Improve-Your-URLs-for-Better-SEO
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| ArticleSummary = Your URLs provide an opportunity to let search engines and people know what your page is about. Conversely, if you don't pay attention to your URLs, they may provide no value for your site's SEO or for your human visitors, either. Badly designed URLs may even trip up search engines or make them think you're spammy.
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{{ArticleSummary
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| ArticleName = Pros and Cons of PPC
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| ArticleLocation = http://www.aboutus.org/Learn/Pros-and-Cons-of-PPC
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| ArticleSummary = Pay-per-click (PPC) advertising can be a double-edged sword. Google AdWords and other PPC programs allow marketers to narrowly target their ads to specific groups of people, but PPC carries a few risks. Learn how to determine whether PPC is for you.
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}}
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{{ArticleSummary
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| ArticleName = Get Your Blog Ranking Higher in Search Results
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| ArticleLocation = http://www.aboutus.org/Learn/Get-Your-Blog-Ranking-Higher-in-Search-Results
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| ArticleSummary = If you're going to all the trouble of creating and updating your business blog, you want your posts to rank well in search results. Learn to optimize your blog posts so they rank well for the keywords you care about.
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{{ArticleSummary
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| ArticleName = Get Ready for Search Engines
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| ArticleLocation = http://www.aboutus.org/Learn/Get-Ready-for-Search-Engines
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| ArticleSummary = Search engines need to see your site as ready for human visitors before they'll include it in their indexes and search results. It's easy to make mistakes that tell search engines your site isn't finished. We'll show you how to avoid or fix these problems so your search rankings don't suffer.
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{{ArticleSummary
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| ArticleName = A Facebook Landing Page Without HTML
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| ArticleLocation = http://www.aboutus.org/Learn/A-Facebook-Landing-Page-Without-HTML
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| ArticleSummary = You'd like to create a landing page for your new Facebook visitors, but you don't know HTML. Don't despair! Here's our step-by-step guide to creating a non-HTML Facebook landing page.
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{{ArticleSummary
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| ArticleName = Increase Site Traffic with Title Tags
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| ArticleLocation = http://www.aboutus.org/Learn/Increase-Site-Traffic-with-Title-Tags
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| ArticleSummary = Major search engines use the title tag of a web page as a link to that page in search results. It's the first thing people see and choose to click on - or not. [VIDEO]
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{{ArticleSummary
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| ArticleName = 5 Social Media Fails
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| ArticleLocation = http://www.aboutus.com/5-social-media-fails/
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| ArticleSummary = You've set up some social media profiles, sent out a few updates, followed a handful of people...and you don't understand why there's no extra traffic to your site. Learn how to fix your fails, and enjoy social media marketing success.
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{{ArticleSummary
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| ArticleName = Rock Your Blog in 300 Words - or Less
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| ArticleLocation = http://www.aboutus.org/Learn/Rock-Your-Blog-in-300-Words_-_or-Less
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| ArticleSummary = If you write regularly, you probably have abundant ideas, but limited time to express them. Guess what? Your readers are probably short on time, too. Engage your audience by making your point in 300 words. Learn how to rock your blog in 300 words in this article.
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{{ArticleSummary
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| ArticleName = How H1 and Other Headings Help SEO
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| ArticleLocation = http://www.aboutus.org/Learn/How-H1-and-Other-Headings-Help-SEO
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| ArticleSummary = The H1 and other headings on a web page help people and search engines quickly understand what the page is about. Write them well to get more site visitors. [VIDEO]
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{{ArticleSummary
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| ArticleName = SEO Benefits of Blogging
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| ArticleLocation = http://www.aboutus.org/Learn/SEO-Benefits-of-Blogging
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| ArticleSummary = A regularly updated blog gives people a reason to visit your website more often. It also gives you the chance to improve your site's search engine optimization (SEO). Not sure it's worth the extra work? Here’s a rundown of the SEO benefits to help you decide.
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{{ArticleSummary
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| ArticleName = Anchor Text Can Improve Your SEO
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| ArticleLocation = http://www.aboutus.org/Learn/Anchor-Text-Can-Improve-Your-SEO
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| ArticleSummary = Anchor text tells people and search engines what a linked page is about. Thoughtfully chosen anchor text can tell search engines what keywords to rank your pages for...something that "click here" ''can't'' do for you.
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{{ArticleSummary
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| ArticleName = How To Write for Internet Marketing Success
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| ArticleLocation = http://www.aboutus.org/Learn/How-To-Write-for-Internet-Marketing-Success
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| ArticleSummary = Search engine optimization (SEO) can get people to your site, but only riveting content will make them stay there. Learn to write in your own unique voice to grab the interest of visitors, and keep them on your site.
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}}
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{{ArticleSummary
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| ArticleName = Choose the Right Web Designer
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| ArticleLocation = http://www.aboutus.org/Learn/Choose-the-Right-Web-Designer
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| ArticleSummary = There are thousands of web designers and web design companies out there ready to design your website. How can you choose one who will understand your business and make sure your site is visible to search engines and potential customers? Here’s a quick guide to help with the process.
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{{ArticleSummary
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| ArticleName = 6 Quick SEO Wins
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| ArticleLocation = http://www.aboutus.org/Learn/6-Quick-SEO-Wins
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| ArticleSummary = You check Google every day to see where you rank. If you're still on page 4 or 5, you need a little search engine optimization, or SEO. Just a few simple steps can help your site rank better in search engine results, and attract more visitors.
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{{ArticleSummary
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| ArticleName = Google's Farmer Update: What You Need To Know
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| ArticleLocation = http://www.aboutus.org/Learn/Google's-Farmer-Update:-What-You-Need-To-Know
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| ArticleSummary = The Farmer Update was a substantial change to Google's search engine algorithm that sent some websites' pages plummeting in search results, while others came out ahead. Learn how to check whether your site was affected by the Farmer Update, and what you can do to show Google your content is worthwhile. [VIDEO]
 
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| ArticleName = Build Links and Visibility with Press Releases
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| ArticleName = Record Video Interviews with Skype
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| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
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| ArticleLocation = http://www.aboutus.org/Learn/Record-Video-Interviews-with-Skype
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| ArticleSummary = Creating video interviews with people who are interesting to your customers - and prospective customers - can bring more traffic to your website and even go viral. Skype and other tools make it easy to interview someone, no matter where they are.
 
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{{ArticleSummary
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| ArticleName = Find and Market Prospects on the Social Web
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| ArticleName = Quick SEO Fixes for Internal Links
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| ArticleSummary = The new clients you’d most like to reach are inundated with ads and calls to action all day long. How are you going to break through and get their attention? If you can afford to outspend your competitors in search engine marketing, then happy hunting. But if every dollar needs to count, you need to get creative and be direct.
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| ArticleLocation = http://www.aboutus.org/Learn/Quick-SEO-Fixes-for-Internal-Links
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| ArticleSummary = Watch out - your link juice could be leaking. Inbound links to pages with discontinued products, expired promotions or years-old press releases probably aren't helping your site rank well in search results. But you can build internal links to juice your most important pages, and boost them in search results.
 
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| ArticleName = Design Your Website for Conversion
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| ArticleName = Email Marketing, Meet Social Media
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| ArticleSummary = Your website is like a virtual employee, your ever-present point of contact with potential customers. If you consciously design your site to turn visitors into customers, you can dramatically increase the number of visitors who 'convert' – that is, make a purchase or perform some other action you desire. That will contribute directly to your bottom line.
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| ArticleLocation = http://www.aboutus.org/Learn/Email-Marketing,-Meet-Social-Media
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| ArticleSummary = Email marketers have been scrambling to cope with the social Web - also called Web 2.0. So how should you adjust your email marketing?
 
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| ArticleName = Link Juice: Save Every Drop
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| ArticleName = Reviews Can Help You Rank
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| ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results.
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| ArticleLocation = http://www.aboutus.org/Learn/Reviews-Can-Help-You-Rank
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| ArticleSummary = If you're running a business that depends on local traffic, you probably know that good reviews can bring more customers through the door. But did you know that getting reviews - and not necessarily just good ones - can help your business rank better in search results?
 
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{{ArticleSummary
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| ArticleName = Find the Best Email Marketing Service
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| ArticleLocation = http://www.aboutus.org/Learn/Find-the-Best-Email-Marketing-Service-for-You
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| ArticleSummary = A good email marketing platform can make your email marketing efforts simpler and more effective. We've built a list of the best services so you can choose the one that's right for your business.
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| ArticleName = Web Browser Testing Makes Your Site Look Right
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| ArticleName = How To Add Your Logo to Your Video
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| ArticleSummary = There’s nothing worse than spending time and money on designing a website, only to discover that what looks great in the Firefox web browser doesn’t look right at all in Safari or – gasp – market-leading Internet Explorer.
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| ArticleLocation = http://www.aboutus.org/Learn/How-To-Add-Your-Logo-to-Your-Video
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| ArticleSummary = If you're using video to bring more people to your website, you certainly will want your logo to be visible in the video clip itself. Learn how to embed your company's logo as you edit your video clips.  
 
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| ArticleName = Find an Expert on the Social Web
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| ArticleName = How To Use Twitter for SEO
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| ArticleSummary = It’s time already. You need to hire an outside expert - in fact, you needed one last week. Maybe it’s a web designer who really knows usability, or a human-resources development consultant, or perhaps a public relations and marketing firm. Most business people automatically turn to their business network to find the expert they need. But you may need expertise that no one else in your network has hired lately.
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| ArticleLocation = http://www.aboutus.com/how-to-use-twitter-for-seo/
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| ArticleSummary = It's official. Google and Bing now include social signals - namely, links that get tweeted on Twitter - when determining how web pages should rank in search results. Learn how to get the best SEO value from tweeted links to your site.
 
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| ArticleName = Shared Page Titles: Classic SEO Mistake
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| ArticleName = How To Create a Facebook Landing Page  
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| ArticleSummary = The page title is one of the most important ways that search engines determine what a web page is about. That means you should make sure each web page on your site has its own unique title, one that accurately reflects its content and purpose. And each page title should include the most important keyword or keyword phrase for that page: the words most people would use to find the page’s key content.
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| ArticleLocation = http://www.aboutus.org/Learn/How-To-Create-a-Facebook-Landing-Page
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| ArticleSummary = These step-by-step instructions will help you create a customized Facebook landing page for your company. Introduce first-time visitors to your business and your brand.  
 
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{{ArticleSummary
 
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| ArticleName = Google Instant Changes Local Search SEO
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| ArticleName = How To Get Email Addresses
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| ArticleSummary = Once again, Google has moved the proverbial goal post by announcing its newest search engine feature, Google Instant. And website owners will need to get very savvy with their search engine optimization if they want to score. What is It? Google Instant displays search results as you type, in real time, making searches more interactive and immediate. As you type, Google Instant updates search results, instantly.
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| ArticleLocation = http://www.aboutus.org/Learn/How-To-Get-Email-Addresses
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| ArticleSummary = It can be tempting to turn to shady ways of acquiring email addresses when  you're looking to market your business. Learn easy, legitimate ways to collect the email addresses that will be most effective for you.  
 
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{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Twin Home Pages: Classic SEO Mistake
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| ArticleName = PR Strategy for Small Business
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| ArticleSummary = Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines.
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| ArticleLocation = http://www.aboutus.org/Learn/PR-Strategy-for-Small-Business
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| ArticleSummary = Public relations can be an effective – and inexpensive – way to market your products and services to customers, other businesses and investors. It’s also a great way to create more links to your website and boost your company’s Web presence.
 
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| ArticleName = Multiple Subdomains: Classic SEO Mistake
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| ArticleName = Keep Track of Inbound Links
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| ArticleSummary = You might think – and many web designers do think – that subdomains are a nice way to organize your website. People often put the company blog on blog.mywebsite.com, the product catalog and shopping cart on store.mywebsite.com, and job listings on career.mywebsite.com. While this seems like a reasonable way to structure a website, it's a real problem for search engine optimization.
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| ArticleLocation = http://www.aboutus.org/Learn/Keep-Track-of-Inbound-Links
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| ArticleSummary = Inbound links to your website from good, reputable sites can help your site appear higher in search results.  
 
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| ArticleName = Guest Blogging for Online Visibility
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| ArticleName = 6 Easy Ways To Improve Your Site Speed for SEO
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| ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
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| ArticleLocation = http://www.aboutus.org/Learn/6-Easy-Ways-to-Improve-Your-Site-Speed-for-SEO
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| ArticleSummary = Making sure your website is fast - or at least, not slower than the average site - can help you gain or maintain good search engine rankings and traffic to your website.
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{{ArticleSummary
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| ArticleName = White Hat SEO, Black Hat SEO
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| ArticleLocation = http://www.aboutus.org/Learn/White-Hat-SEO,-Black-Hat-SEO
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| ArticleSummary = If you've been reading about search engine optimization (SEO) and trying to apply it to your website, you've probably wondered what "white hat SEO" and "black hat SEO" really mean. Use this guide to do the right thing, and avoid getting your site penalized.
 
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| ArticleName = Keyword Research Is Key to Online Success
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| ArticleName = Good Content Vs. Spam
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| ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords.
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| ArticleLocation = http://www.aboutus.org/Learn/Good-Content-Vs.-Spam
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| ArticleSummary = Search engines like Google are changing their methods to make sure only web pages with good content show up in search results. If you're a website owner using content to help you make money, this article will help you create good content that gets links, and avoid being labeled as spam.
 
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| ArticleName = Track Your Social Presence
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| ArticleName = Flashy Websites Can Be Too Hot for Bots
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| ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
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| ArticleLocation = http://www.aboutus.org/Learn/Flashy-Websites-Can-Be-Too-Hot-for-Bots
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| ArticleSummary = Web page content that’s wrapped in a fancy package can be difficult – or impossible – for a search engine to “see.” Making your page attractive and easy to search is the goal.
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{{ArticleSummary
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| ArticleName = SEO Stumbles To Avoid
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| ArticleLocation = http://www.aboutus.org/Learn/SEO-Stumbles-To-Avoid
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| ArticleSummary = Paying attention to your site’s search engine optimization (SEO) and doing everything in your power to increase your Web presence makes you look like a pro.
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{{ArticleSummary
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| ArticleName = The Importance of a Landing Page
 +
| ArticleLocation = http://www.aboutus.org/Learn/The-Importance-of-a-Landing-Page
 +
| ArticleSummary = When you're about to launch a new marketing campaign, creating a special landing page on your site should be at the top of your list.
 +
}}
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| ArticleName = Alt Text Helps People and Search Engines
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| ArticleLocation = http://www.aboutus.org/Learn/Alt-Text-Helps-People-and-Search-Engines
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| ArticleSummary = Search engines are blind when it comes to images, and so are some people. At least 10 percent of Web surfers use assistive technology to help them browse websites. Make sure your images can be seen by everyone.
 
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| ArticleName = Getting a Website for the First Time
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| ArticleName = Don't Block Search Engine Crawlers
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| ArticleSummary = Often, people who don't have a website already (and even people who do!) confuse the two pieces of a website: its name and its location. You don't buy a website name - you lease it. Before you rush off to publish your award-winning website design, or start cashing in on your perfect business idea, you need to understand how the website name system actually works, so you don't lose your website name by accident. Once you've done that, you will need to find a website hosting company to provide the server space where your website will live.
+
| ArticleLocation = http://www.aboutus.org/Learn/Don't-Block-Search-Engine-Crawlers
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| ArticleSummary = A great page on your website will never rank well in search results - and be discovered by more people - if the search engines don't know it's there in the first place.  
 
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| ArticleName = Get Good Backlinks
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| ArticleName = 6 Simple Facebook Page Tricks
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| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords.
+
| ArticleLocation = http://www.aboutus.com/6-simple-facebook-page-tricks/
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| ArticleSummary = Tackling your business’s Facebook page can be overwhelming.  Here are six easy and quick things you can do to make your brand’s presence on Facebook more effective.
 
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| ArticleName = Online Marketing Is the New Marketing
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| ArticleName = What PageRank Means for Your Website
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| ArticleSummary = The whole world is going online, whether via desktop computer, netbook or smartphone. People want product information, and they want it on their own time, just when they're ready to research or buy something. The marketer’s challenge is to put out the kind of quality information that will pull in the right customers, at the moment when they’re looking for what we’re selling. Here are a few great books on how to do that, and just as important, how to get into the right mindset.
+
| ArticleLocation = http://www.aboutus.com/what-pagerank-means-how-to-improve-yours/
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| ArticleSummary = PageRank is at the heart of Google's ranking algorithm, and everyone wants to know what to do about it. Discover the changes you can make to your site to help its PageRank and get it showing up better in search results.  
 
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| ArticleName = Track Your Marketing in Google Analytics
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| ArticleName = Choose the Right Domain Name
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| ArticleSummary = If you have access to the code on your website and are comfortable with basic HTML, getting started with Google Analytics is relatively easy. What's less easy is getting used to the sheer mass of data in Google Analytics. What should you be looking at, and how do you move from data collection to actions that will improve your business?
+
| ArticleLocation = http://www.aboutus.org/Learn/Choose-the-Right-Domain-Name
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| ArticleSummary = Your site's domain name is both your company’s location on the web and its online brand. Following a few simple steps can help you choose a domain name that will help you build a strong Web presence for your business.
 
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| ArticleName = Intuitive SEO by the Book
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| ArticleName = How To Use Robots.txt
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| ArticleSummary = If you think of your website as a book, and organise it like one, you’ll find that tuning the site and its pages for best search engine optimization (SEO) becomes easy and intuitive.
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| ArticleLocation = http://www.aboutus.org/Learn/How-To-Use-Robots.txt
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| ArticleSummary = People usually use robots.txt to prevent search engines from indexing web pages whose content really shouldn't be indexed. Robots.txt can also be used to request that specific robots not index a site.  
 
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| ArticleName = Boost Your Business on Foursquare and the Rest
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| ArticleName = Video Marketing 101
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| ArticleSummary = People who use location-based networks like Brightkite, Foursquare, Gowalla, Loopt and MyTown are telling their friends not only what they’re doing right now, but where they’re doing it: at the local sandwich shop, car wash or rock-climbing gym. It’s a rich, real-time experience for the people who enjoy sharing on the fly, and for their friends. It’s also a rich, real-time opportunity for the enterprising business owner.
+
| ArticleLocation = http://www.aboutus.org/Learn/Video-Marketing-101
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| ArticleSummary = Countless marketers post video clips on YouTube in the hope of winning more website traffic and new business. Most are boring. You can make engaging and effective videos by following our tips. [VIDEO]
 
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| ArticleName = Google AdWords Guide for Beginners
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| ArticleName = SEO Mistakes Even Experienced Web Designers Make
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| ArticleSummary = The good thing about Google AdWords is that anyone can get an account up and running in 30 minutes. The bad thing about Google AdWords is that ''anyone'' can get an account up and running in 30 minutes. People who don’t know AdWords well can easily find themselves wasting money, and not getting the results they want. With just a few tips, however, you can create a Google AdWords campaign that’s both effective ''and'' cost-effective.
+
| ArticleLocation = http://www.aboutus.org/Learn/SEO-Mistakes-Even-Experienced-Web-Designers-Make
 +
| ArticleSummary = There's a lot of detail involved in website creation. Sometimes a design decision that's great for users can have a big, unintended negative effect on your site's search rankings. It's a real loss to your business if your beautiful, very usable website doesn't get customers coming to it from search engines. Your site could have one of these common SEO problems.
 
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}}
  
 
{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Boost Conversions and SEO with Contact Info
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| ArticleName = Keyword Research Is Key to Online Success
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| ArticleSummary = Putting your contact information out there and freely offering customer service can feel unimportant -- or downright scary. But I'm here to suggest that making contact information available can improve your sales, conversions and search engine rankings.
+
| ArticleLocation = http://www.aboutus.org/Learn/Keyword-Research-Is-Key-to-Online-Success
 +
| ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords.
 
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{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Don't Lose People Who Don't Type WWW
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| ArticleName = Get Good Backlinks
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| ArticleSummary = Though websites often live at web addresses that start with www -- like <nowiki>http://www.Example.com</nowiki> -- it's increasingly common for people to type just Example.com into the navigation bar of a web browser. Most webmasters make sure that typing either "www.Example.com" and "Example.com" into the navigation bar will get someone to the right website. Too often, however, people don't think about this issue, and someone who types just "Example.com" won't get to the website at all.
+
| ArticleLocation = http://www.aboutus.org/Learn/Get-Good-Backlinks
 +
| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results.
 
}}
 
}}
  
 
{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Get Your Website Indexed
 
| ArticleName = Get Your Website Indexed
−
| ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site.
+
| ArticleLocation = http://www.aboutus.org/Learn/Get-Your-Website-Indexed
 +
| ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results.
 +
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{{ArticleSummary
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| ArticleName = 9 Common Title Tag Mistakes and How To Avoid Them
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| ArticleLocation = http://www.aboutus.com/9-common-title-tag-mistakes-and-how-to-avoid-them/
 +
| ArticleSummary = If you have the time to optimize one thing on your website, title tags are it. They're one of the most important SEO elements on your site for ranking well in search results, and they also entice people to click on your web pages. Learn how to avoid common title tag mistakes.
 +
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 +
 
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{{ArticleSummary
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| ArticleName = Create a Personality for Your Brand on Twitter
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| ArticleLocation = http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/
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| ArticleSummary = Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities. So, how do you stay human on Twitter?
 
}}
 
}}
  
 
{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Business Blog 101
+
| ArticleName = Cascade Content for SEO
−
| ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road. Think of your weblog as an alternative vehicle for conveying valuable information to your public, apart from your website. It's also a place where you can show people you care, by responding to comments with timely and thoughtful replies.
+
| ArticleLocation = http://www.aboutus.com/cascade-your-content-for-better-seo/
 +
| ArticleSummary = When you write a blog post about something that matters to your customers and prospects, cascade it to the social networks to attract more visitors. You'll also be helping your website rank better in search results.  
 
}}
 
}}
  
 
{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Writing Good PPC Ads
+
| ArticleName = Boost SEO with Social Media
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| ArticleSummary = Learning to write good pay-per-click (PPC) ads is much like learning a foreign language. First you need to study the fundamental rules. Then you need to practice. And to get really fluent, you need to test your copy in the real world, to see how the people you want to communicate with respond.
+
| ArticleLocation = http://www.aboutus.com/boost-seo-with-social-media/
 +
| ArticleSummary = Getting mentions in social media really can boost your search engine rankings. Better yet, it's often easier for small businesses to get noticed in social than to get backlinks or overhaul their sites for SEO.
 +
}}
 +
 
 +
{{ArticleSummary
 +
| ArticleName = Use Local Listings to Rank Higher in Mobile Search
 +
| ArticleLocation = http://www.aboutus.org/Learn/Use-Local-Listings-to-Rank-Higher-in-Mobile-Search
 +
| ArticleSummary = People like fast and easy information on something they're planning to buy, from snacks to snowboard boots.  If you own a business dependent on local traffic, you’ll want to be right there on people’s phone screens when they’re searching for what you sell. Here's how to get there.
 
}}
 
}}
  
 
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Latest revision as of 15:25, 11 May 2015

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