Difference between revisions of "Learn"

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| ArticleName = Build Links and Visibility with Press Releases
 
| ArticleName = Build Links and Visibility with Press Releases
 
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
 
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
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| ArticleName = Find and Market Prospects on the Social Web
 
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| ArticleSummary = The new clients you’d most like to reach are inundated with ads and calls to action all day long. How are you going to break through and get their attention? If you can afford to outspend your competitors in search engine marketing, then happy hunting. But if every dollar needs to count, you need to get creative and be direct.
 
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| ArticleName = Design Your Website for Conversion
 
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| ArticleSummary = Your website is like a virtual employee, your ever-present point of contact with potential customers. If you consciously design your site to turn visitors into customers, you can dramatically increase the number of visitors who 'convert' – that is, make a purchase or perform some other action you desire. That will contribute directly to your bottom line.
 
 
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| ArticleName = Link Juice: Save Every Drop
 
| ArticleName = Link Juice: Save Every Drop
 
| ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results.
 
| ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results.
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| ArticleName = Web Browser Testing Makes Your Site Look Right
 
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| ArticleSummary = There’s nothing worse than spending time and money on designing a website, only to discover that what looks great in the Firefox web browser doesn’t look right at all in Safari or – gasp – market-leading Internet Explorer.
 
 
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| ArticleName = Get Good Backlinks
 
| ArticleName = Get Good Backlinks
 
| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords.
 
| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords.
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| ArticleName = Google AdWords Guide for Beginners
 
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| ArticleSummary = The good thing about Google AdWords is that anyone can get an account up and running in 30 minutes. The bad thing about Google AdWords is that ''anyone'' can get an account up and running in 30 minutes. People who don’t know AdWords well can easily find themselves wasting money, and not getting the results they want. With just a few tips, however, you can create a Google AdWords campaign that’s both effective ''and'' cost-effective.
 
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| ArticleName = Don't Lose People Who Don't Type WWW
 
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| ArticleSummary = Though websites often live at web addresses that start with www -- like <nowiki>http://www.Example.com</nowiki> -- it's increasingly common for people to type just Example.com into the navigation bar of a web browser. Most webmasters make sure that typing either "www.Example.com" and "Example.com" into the navigation bar will get someone to the right website. Too often, however, people don't think about this issue, and someone who types just "Example.com" won't get to the website at all.
 
 
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Revision as of 20:15, 13 January 2011

Use the Web to Grow Your Business

FrontPageMagnify.png Learn  FrontPagePromote.png Promote  FrontPageShare.png Share  

You've got a business to run. You don't have time to become an online marketing expert, but you know you should be using the web to grow your business. We're here to help you learn how.


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