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| − | Use the Web to Grow Your Business<br>
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| − | <p><strong>You've got a business to run.</strong> You don't have time to become an online marketing expert, but you know you should be using the web to grow your business. We're here to help you learn how.</p>
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| − | <big>Recent Articles:</big>
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| − | | ArticleName = What to Do If Your Content is Stolen
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| − | | ArticleSummary = You've spent months or years building your website and its content, and you're proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. We tell you what you can do to counter the content thieves and help make the web a more responsible and honest place.
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| − | | ArticleName = Make Groupon Work for You
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| − | | ArticleSummary = Groupon offers one discount per day at a local business in each of dozens of cities around the world. Customers to love Groupon deals, but business owners report more mixed results. We've interviewed business owners, and share their experience and tips for making a Groupon deal work to your company's advantage.
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| − | | ArticleName = SEO Mistakes Even Experienced Web Designers Make
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| − | | ArticleSummary = There's a lot of detail involved in website creation. Sometimes a design decision that's great for users can have a big, unintended negative effect on your site's search rankings. It's a real loss to your business if your beautiful, very usable website doesn't get customers coming to it from search engines. Your site could have one of these common SEO problems, so check out your [[Online Visibility Audit|visibility audit]], learn about the common SEO mistakes, and make sure your site is fully visible to search engines.
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| − | {{ArticleSummary
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| − | | ArticleName = Build Links and Visibility with Press Releases
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| − | | ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results.
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| − | {{ArticleSummary
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| − | | ArticleName = Find and Market Prospects on the Social Web
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| − | | ArticleSummary = The new clients you’d most like to reach are inundated with ads and calls to action all day long. How are you going to break through and get their attention? If you can afford to outspend your competitors in search engine marketing, then happy hunting. But if every dollar needs to count, you need to get creative and be direct.
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| − | {{ArticleSummary
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| − | | ArticleName = Design Your Website for Conversion
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| − | | ArticleSummary = Your website is like a virtual employee, your ever-present point of contact with potential customers. If you consciously design your site to turn visitors into customers, you can dramatically increase the number of visitors who 'convert' – that is, make a purchase or perform some other action you desire. That will contribute directly to your bottom line.
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| − | {{ArticleSummary
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| − | | ArticleName = Link Juice: Save Every Drop
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| − | | ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results.
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| − | {{ArticleSummary
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| − | | ArticleName = Web Browser Testing Makes Your Site Look Right
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| − | | ArticleSummary = There’s nothing worse than spending time and money on designing a website, only to discover that what looks great in the Firefox web browser doesn’t look right at all in Safari or – gasp – market-leading Internet Explorer.
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| − | | ArticleName = Find an Expert on the Social Web
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| − | | ArticleSummary = It’s time already. You need to hire an outside expert - in fact, you needed one last week. Maybe it’s a web designer who really knows usability, or a human-resources development consultant, or perhaps a public relations and marketing firm. Most business people automatically turn to their business network to find the expert they need. But you may need expertise that no one else in your network has hired lately.
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| − | {{ArticleSummary
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| − | | ArticleName = Shared Page Titles: Classic SEO Mistake
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| − | | ArticleSummary = The page title is one of the most important ways that search engines determine what a web page is about. That means you should make sure each web page on your site has its own unique title, one that accurately reflects its content and purpose. And each page title should include the most important keyword or keyword phrase for that page: the words most people would use to find the page’s key content.
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| − | {{ArticleSummary
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| − | | ArticleName = Google Instant Changes Local Search SEO
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| − | | ArticleSummary = Once again, Google has moved the proverbial goal post by announcing its newest search engine feature, Google Instant. And website owners will need to get very savvy with their search engine optimization if they want to score. What is It? Google Instant displays search results as you type, in real time, making searches more interactive and immediate. As you type, Google Instant updates search results, instantly.
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| − | {{ArticleSummary
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| − | | ArticleName = Twin Home Pages: Classic SEO Mistake
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| − | | ArticleSummary = Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines.
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| − | {{ArticleSummary
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| − | | ArticleName = Multiple Subdomains: Classic SEO Mistake
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| − | | ArticleSummary = You might think – and many web designers do think – that subdomains are a nice way to organize your website. People often put the company blog on blog.mywebsite.com, the product catalog and shopping cart on store.mywebsite.com, and job listings on career.mywebsite.com. While this seems like a reasonable way to structure a website, it's a real problem for search engine optimization.
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| − | {{ArticleSummary
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| − | | ArticleName = Guest Blogging for Online Visibility
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| − | | ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
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| − | {{ArticleSummary
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| − | | ArticleName = Keyword Research Is Key to Online Success
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| − | | ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords.
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| − | {{ArticleSummary
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| − | | ArticleName = Track Your Social Presence
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| − | | ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
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| − | | ArticleName = Getting a Website for the First Time
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| − | | ArticleSummary = Often, people who don't have a website already (and even people who do!) confuse the two pieces of a website: its name and its location. You don't buy a website name - you lease it. Before you rush off to publish your award-winning website design, or start cashing in on your perfect business idea, you need to understand how the website name system actually works, so you don't lose your website name by accident. Once you've done that, you will need to find a website hosting company to provide the server space where your website will live.
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| − | {{ArticleSummary
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| − | | ArticleName = Get Good Backlinks
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| − | | ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords.
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| − | {{ArticleSummary
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| − | | ArticleName = Online Marketing Is the New Marketing
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| − | | ArticleSummary = The whole world is going online, whether via desktop computer, netbook or smartphone. People want product information, and they want it on their own time, just when they're ready to research or buy something. The marketer’s challenge is to put out the kind of quality information that will pull in the right customers, at the moment when they’re looking for what we’re selling. Here are a few great books on how to do that, and just as important, how to get into the right mindset.
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| − | {{ArticleSummary
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| − | | ArticleName = Track Your Marketing in Google Analytics
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| − | | ArticleSummary = If you have access to the code on your website and are comfortable with basic HTML, getting started with Google Analytics is relatively easy. What's less easy is getting used to the sheer mass of data in Google Analytics. What should you be looking at, and how do you move from data collection to actions that will improve your business?
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| − | {{ArticleSummary
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| − | | ArticleName = Intuitive SEO by the Book
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| − | | ArticleSummary = If you think of your website as a book, and organise it like one, you’ll find that tuning the site and its pages for best search engine optimization (SEO) becomes easy and intuitive.
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| − | {{ArticleSummary
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| − | | ArticleName = Boost Your Business on Foursquare and the Rest
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| − | | ArticleSummary = People who use location-based networks like Brightkite, Foursquare, Gowalla, Loopt and MyTown are telling their friends not only what they’re doing right now, but where they’re doing it: at the local sandwich shop, car wash or rock-climbing gym. It’s a rich, real-time experience for the people who enjoy sharing on the fly, and for their friends. It’s also a rich, real-time opportunity for the enterprising business owner.
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| − | {{ArticleSummary
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| − | | ArticleName = Google AdWords Guide for Beginners
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| − | | ArticleSummary = The good thing about Google AdWords is that anyone can get an account up and running in 30 minutes. The bad thing about Google AdWords is that ''anyone'' can get an account up and running in 30 minutes. People who don’t know AdWords well can easily find themselves wasting money, and not getting the results they want. With just a few tips, however, you can create a Google AdWords campaign that’s both effective ''and'' cost-effective.
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| − | {{ArticleSummary
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| − | | ArticleName = Boost Conversions and SEO with Contact Info
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| − | | ArticleSummary = Putting your contact information out there and freely offering customer service can feel unimportant -- or downright scary. But I'm here to suggest that making contact information available can improve your sales, conversions and search engine rankings.
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| − | | ArticleName = Don't Lose People Who Don't Type WWW
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| − | | ArticleSummary = Though websites often live at web addresses that start with www -- like <nowiki>http://www.Example.com</nowiki> -- it's increasingly common for people to type just Example.com into the navigation bar of a web browser. Most webmasters make sure that typing either "www.Example.com" and "Example.com" into the navigation bar will get someone to the right website. Too often, however, people don't think about this issue, and someone who types just "Example.com" won't get to the website at all.
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| − | {{ArticleSummary
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| − | | ArticleName = Get Your Website Indexed
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| − | | ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site.
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| − | | ArticleName = Business Blog 101
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| − | | ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road. Think of your weblog as an alternative vehicle for conveying valuable information to your public, apart from your website. It's also a place where you can show people you care, by responding to comments with timely and thoughtful replies.
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| − | | ArticleName = Writing Good PPC Ads
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| − | | ArticleSummary = Learning to write good pay-per-click (PPC) ads is much like learning a foreign language. First you need to study the fundamental rules. Then you need to practice. And to get really fluent, you need to test your copy in the real world, to see how the people you want to communicate with respond.
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