Difference between revisions of "Learn"
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| ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords. | | ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords. | ||
| − | You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. | + | You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO. |
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Revision as of 16:53, 6 August 2010
Use the Web to Grow Your Business
You've got a business to run. You don't have time to become an online marketing expert, but you know you should be using the web to grow your business. We're here to help you learn how.
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