<p>You've got a business to run. You don't need to become an online marketing expert, but you know you should use the web to grow your business. We're here to help you learn how.</p>

| ArticleSummary = Some website owners seem to intentionally choose website names that have only a marginal relationship to their brands. With a nudge and a wink, they may be hoping the provocative name will drive additional traffic to their sites.

But getting more traffic from a name that doesn't accurately represent the site can bring more problems than benefits. Yes, the company will probably see a significant increase in website traffic -- but that traffic isn't likely to convert to sales.

| ArticleName = Going Beyond Google

| ArticleSummary = Have you ever wondered if any great sites exist beyond Google? Yes, they do. Google  relies on specialized software programs -- or spiders, as they're called -- to index sites. Sometimes technology blocks Google's spiders, or a site owner will go out of the way to ensure the site is not categorized by Google.

| ArticleSummary = The social web is increasingly a place where consumers have the power -- and the platforms -- to proclaim their displeasure with companies' bad customer service. While I don't think that's a bad thing in general, negative comments about your business can admittedly be a reputation nightmare.

Imagine: You notice that a disgruntled customer has blogged, filed a Ripoff Report, or said something online about their bad experience with your company. Worse yet, it's showing up when someone does a search for your business name or website. This can put doubt into the hearts (and pocketbooks) of potential customers doing research before they buy.