CarCare.org - Advocates proper car care for safety and environment concerns

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Company Name

Aaia

Company Contact

phone: +1 301 654 6664,Fax: +1 301 654 3299

email:

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Title

CarCare.org: Be Car Care Aware

Description

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"Be Car Care Aware" is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. An integrated marketing and public relations campaign will build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of safety, dependability and pride of ownership, the campaign is spearheaded by the Automotive Aftermarket Industry Association (AAIA), with the Car Care Council serving as the brand and messaging source.