One Click: Jeff Bezos and the Rise of Amazon.com: Richard L. Brandt: 9781591843757: Amazon.com: Books
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pulled from site's meta descriptionOne Click: Jeff Bezos and the Rise of Amazon.com [Richard L. Brandt] on Amazon.com. *FREE* shipping on qualifying offers.
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos
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