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HD-DVD (for High-Density Digital Versatile Disc) is a digital optical media format which is being developed as one standard for high-definition DVD. HD-DVD is similar to the competing Blu-ray Disc, which also uses the same CD sized (120 mm diameter) optical data storage media and 405 nm wavelength blue laser. HD-DVD is promoted by Toshiba, NEC, and Sanyo, and backed by four major film studios. The Blu-ray Disc is proposed by Sony.