Difference between revisions of "Learn"
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| ArticleName = Build Links and Visibility with Press Releases | | ArticleName = Build Links and Visibility with Press Releases | ||
| ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results. | | ArticleSummary = Most businesses publish press releases to trumpet company news, while (hopefully!) persuading journalists to tell the company’s story. Your press releases can bring you much greater benefit if you learn to optimize them for search engines – benefits like more people coming to your website, and your site appearing higher in search engine results. | ||
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| ArticleName = Link Juice: Save Every Drop | | ArticleName = Link Juice: Save Every Drop | ||
| ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results. | | ArticleSummary = Most people redesign their websites every couple of years. Maybe it's a cosmetic makeover, maybe it's to enhance search engine optimization (SEO), or maybe the site has grown and really needs re-organizing. Whatever the reason, rewriting web page URLs means breaking links to those pages. Don't waste the "link juice" -- the extra visibility those links bring you, and possibly higher standing in search results. | ||
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| ArticleName = Get Good Backlinks | | ArticleName = Get Good Backlinks | ||
| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords. | | ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords. | ||
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Revision as of 20:15, 13 January 2011
Use the Web to Grow Your Business
You've got a business to run. You don't have time to become an online marketing expert, but you know you should be using the web to grow your business. We're here to help you learn how.
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