Difference between revisions of "SEO"

Revision as of 22:45, 7 August 2009

SEO = Search Engine Optimization: One of the Online Marketing tools to optimize your business or personal websites. Strategy in Marketing and Communications can be very easy... Want to join and see what your business marketing mix can do for you? Marketing Mainstream

Check List for Improvement Search Engine Visibility

Guidelines how you can improve your corporate websites for more customer visibility and even more conversions. As a business this can give you extra revenue for your corporation or yourself.

Web Visibility is a concept developed by SEM and SEO Services how visible is your business website on search engines and in other digital text allover the internet. High visibility is necessary to score well on search engines like Google, Yahoo and Bing and work on online visibility is often called "search engine optimization" (SEO).

You will get the best result if you use professional web consultants to improve your business website visibility. There is still much you can do yourself as business marketeer.

Here is a checklist with ten tips you cloud follow to improve your web-site visibility:

Description Relevant www.websites.com/seo-tags.html/.php/.aspx 1 Check the technical quality of your business site by using a web validator! You can validate page by page on W3C.

2 Make the technical changes that your validator tells you to make to your website pages! If you have a dynamic solution where content and templates are separate, you will most likely have to go into the templates to make changes. Ask for help from your web master and/or marketing media specialist if you can't do this yourself.

3 Make a site map and link to it from all of your pages! Set up a site map or navigation chart to simplify indexing and navigation in your business website. Insert a link to this map from all of your webpages.

4 Meta-tags, but be reasonable! Meta-tags let you write in key words and descriptions that influence search engines, and that are visible in the link a search engine returns as a hit. Therefore: Don't use more than 15 keywords, and don't repeat the same word in Meta Keywords.

5 Relevant incoming links! Incoming links are good for your online business visibility, this will help you even more when you are linked by other sites in the same field. Who links to you now? To check this, you can write "link:http://twitter.com/your_business for social bookmarking media and or "web URL" in the search field of Google.

6 Repeating of trigger words and keywords in the context text! There is no point in using a keyword in a meta-tag or a headline if the page isn't about this word. If you want to be visible on the term "SEO, SEA, SEM, Online, Internet, Marketing, Media, Linkbuilding, SEO Specialist, SEO Professional", then the page has to concern the subject and the phrase should appear a few times into the text.

7 Headline, Bold and Underline consciously! When you use H-tags (H1, H2, H3, etc.), the bold-tag and the underline-tag to draw attention to headlines and important phrases on the page, the search engine understands that these words are particularly important content markers. As a result, your site will rate higher in the list of search hits, than sites with the same word without bold or underline. You can and should use this to your advantage by selecting meaningful words in headlines and emphatic phrases. Words used in links work in much the same way.

8 Register your site your URL in search engines! If you are not indexed, you can not be found. Google covers 75% of the search market. There are other search engines where you should register.

9 Check which position you come in on different search engines. A good tool for this job is a good webconsultant.

10 Seeking for professional help? strategy consulting services

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 [http://www.marketingmainstream.com Marketing Mainstream]
-Check List for Improvement Search Engine Visibility
+'''Check List''' for '''Improvement''' '''Search Engine Visibility'''
-These are some practical guidelines for how you can improve your digital visibility yourself.
+Guidelines how you can improve your corporate websites for more customer visibility and even more conversions. As a business this can give you extra revenue for your corporation or yourself.
-Digital Visibility is a concept developed by SEO Online Services to describe how visible a web-site is on search engines and in other digital contexts. High digital visibility is necessary to score well on search engines, and work on digital visibility is often called "search engine optimization" (SEO).
+Web Visibility is a concept developed by SEM and SEO Services how visible is your business website on search engines and in other digital text allover the internet. High visibility is necessary to score well on search engines like [http://www.google.com Google], [http://www.yahoo.com Yahoo] and [http://www.bing.com Bing] and work on online visibility is often called "search engine optimization" (SEO).
-You will get the best result if you use professional consultants to improve your digital visibility. There is still much you can do yourself however.
+You will get the best result if you use professional web consultants to improve your business website visibility. There is still much you can do yourself as business marketeer.
-Here is our checklist with ten tips you should follow to improve your web-site's digital visibility:
+Here is a '''checklist''' with ten '''tips''' you cloud follow to improve your web-site visibility:
-#	Description	Relevant web-sites/addresses
+Description	'''Relevant''' www.websites.com/seo-tags.html/.php/.aspx
-	Check the technical quality of your web-site by using a validator!
+	Check the technical quality of your business site by using a web validator! You can validate page by page on W3C.
-You can validate page by page on W3C, or you can download a free program that validates an entire web-site and gives you tips for improvement.	W3C Validator
-Funnel Web Profiler - free download from Quest Software
-	Make the technical changes that your validator tells you to make!
+	Make the '''technical changes''' that your validator tells you to make to your website pages! If you have a dynamic solution where content and templates are separate, you will most likely have to go into the templates to make changes. Ask for help from your web master and/or marketing media specialist if you can't do this yourself.
-A common and quite critical mistake is that document types are not defined in the document - this results in a "fatal error" on the W3C validator, and means that your site could have problems being indexed by a web-spider. If this is the case, read how to define document types on W3C and insert the correct document type definitions at the top of the document, before the HTML tag. Go through the document after that and correct mistakes one by one as the validator instructs. NB! If you have a dynamic solution where content and templates are separate, you will most likely have to go into the templates to make changes. Ask for help from your web publisher if you can't do this yourself.
-	Make a site map and link to it from all of your pages!
+	Make a '''site map''' and '''link to''' it from all of your pages!
-Set up a site map or navigation chart to simplify indexing and navigation in your web-site. Insert a link to this map from all of your web-pages. (Time-saving tip: If you put a link like this in the master template, such as in the colophon or main navigation menu, then it will automatically appear on all pages.
+Set up a site map or navigation chart to simplify indexing and navigation in your business website. Insert a link to this map from all of your webpages.
-	Exploit meta-tags, but be reasonable!
+	'''Meta-tags''', but be reasonable!
-Meta-tags let you write in key words and descriptions that influence search engines, and that are visible in the link a search engine returns as a hit. You should exploit these possibilities by writing in wise key words in the Keywords tag, and a relevant description in Description. But be careful! Because some sites have abused meta-tags to grab undeserved hits, search engines have set up smart algorithms to kill these cheaters. Therefore: Don't use more than 15 keywords, and don't repeat the same word in Meta Keywords.	More about the use of meta tags
+Meta-tags let you write in key words and descriptions that influence search engines, and that are visible in the link a search engine returns as a hit. Therefore: Don't use more than 15 keywords, and don't repeat the same word in Meta Keywords.
-	Get relevant incoming links!
+	Relevant '''incoming links'''!
-Incoming links are good for your digital visibility, especially when you are linked by other sites in the same field. Who links to you now? To check this, you can write "link:http://twitter.com/your_business for social media and or web address" in the search field of Google. This will work on most search engines. Avoid buying links on so-called link farms! The only way to get real links is to do it manually over time.
+Incoming links are good for your online business visibility, this will help you even more when you are linked by other sites in the same field. Who links to you now? To check this, you can write "link:'''http://twitter.com/your_business''' for '''social''' bookmarking '''media''' and or "web URL" in the search field of Google.
-	Repeat trigger words and keywords in the article text!
-There is no point in using a keyword in a meta-tag or a headline if the page isn't about this word. (Yes, search engines do know this.) If you want to be visible on the term "sporting goods", then the page has to concern sporting goods and the phrase should appear a few times. (But not far too many times - then it will suspect cheating).
+	Repeating of trigger words and keywords in the context text!
+There is no point in using a keyword in a meta-tag or a headline if the page isn't about this word. If you want to be visible on the term "'''SEO, SEA, SEM, Online, Internet, Marketing, Media, Linkbuilding, SEO Specialist, SEO Professional'''", then the page has to concern the subject and the phrase should appear a few times into the text.
-	Use Headline, Bold and Underline consciously!
+	'''Headline''', Bold and Underline consciously!
-When you use H-tags (H1, H2, H3, etc.), the bold-tag and the underline-tag to draw attention to headlines and important phrases on the page, the search engine understands that these words are particularly important content markers. As a result, your site will rate higher in the list of search hits, than sites with the same word without bold or underline. You can and should use this to your advantage by selecting meaningful words in headlines and emphatic phrases. Words used in links work in much the same way.
+When you use '''H-tags''' (H1, H2, H3, etc.), the bold-tag and the underline-tag to draw attention to headlines and important phrases on the page, the search engine understands that these words are particularly important content markers. As a result, your site will rate higher in the list of search hits, than sites with the same word without bold or underline. You can and should use this to your advantage by''' selecting meaningful words''' in headlines and emphatic phrases. Words used in links work in much the same way.
-	Register your site in search engines!
+	'''Register your site''' your '''URL''' in search engines!
-If you are not indexed, you can not be found. Google covers 75% of the search market. There are other search engines where you should register. Companies that offer to register your site on hundreds of search engines are usually worth neither the time nor the money.
+If you are not indexed, you can not be found. Google covers 75% of the search market. There are other search engines where you should register.
+	'''Check''' which '''position''' you come in on different '''search engines'''. A good tool for this job is a good webconsultant.
-	Check which position you come in on different search engines.
+	Seeking for '''professional''' help? [http://www.strategyconsultingservices.com strategy consulting services]
-A good tool for this job is Webposition Gold. You can download a 30-day trial version for free.
-	Seek professional help, but be selective regarding your provider.
-If you use the wrong company, you risk them doing things on your behalf that can close you out of Google.