DACGroup.com

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DAC Group

DAC Group is one of the largest directional advertising agencies in North America, with eight offices in the United States and Canada. Their services include print and online directory advertising and digital services such as Search Engine Marketing, Search Engine Optimization and consulting services. The company has expertise in creating customized directional marketing programs.

Services

Search Engine Marketing

DAC Group provides Search Engine Marketing (SEM) services which means generating leads and positioning a client's brand relative to customers' specific search criteria.

Search Engine Optimization

Services provided in this area include consulting on an existing infrastructure, unique content development, design, implementation, management and keyword optimization.

Targeted Awareness Strategies

Online banner advertising services including ensuring that a client's online ads appear in the right place and at the right time; optimizing campaigns in real-time, with granular clickstream and conversion tracking; ongoing statistical reporting and regular analyses and recommendations are all available to clients.

Mobile Phone Advertising

Mobile Phone Advertising services include media strategy and placement, creative management, optimization and full results tracking.

Online Advertising Consulting

Consultancy is available on all aspects of online advertising. This includes best practices from online lead generation, user interface optimization and content management. Clients are also provided with customized online research programs that cover brand awareness and purchase behavior.